There is always a wrestling match that ensues when it’s time to get out the plastic wrap. It’s wrap against human as the plastic folds over, clings to itself and taunts its human challenger: “Go ahead punk! I dare you to just try to rip me!” Well, it would seem that Jimbox Foodwrap is up for the challenge. The adjustable end points and feed-thru tension make it easy to pull through and cut off the desired amount with the closing of the lid. While this might make ripping easier, it’s questionable if it will prevent the folding over issue. For £16, backers get one product with an expected delivery of April 2015.