Ruggie – Backerjack

Say hello to better mornings with the Kello bedside companion

For most people, mornings are a drag because of a lack of sleep. This leads to haphazrd, rushed mornings with barely any time to take a sip of coffee let alone wake up appropriately. And with more and more people dozing off to the drama of late-night Netflix binges or the glow of a smartphone, they’re experiencing more difficulty getting the kind of sound, restful sleep crucial to a successful day.

With the prevalence of this problem comes a glut of products designed to address it. Kello Labs’ Kello is a bedside companion not designed to be an alarm clock but rather a sleep trainer to help people achieve the kind of restorative sleep they need. Kello boasts a wide range of sleep programs in its tiny frame. Together, they can help users do everything from fall asleep faster (with a program that asks users to match their breath to a pattern of lights to more easily relax), snooze less (offering users just three chances a week to snooze), wake up earlier (by shaving minutes off each morning until users naturally wake up earlier), and even take better power naps.

Ruggie may be the best cure for the snooze button, feet down

For some, mornings are the perfect opportunity to attack the day head on and accomplish greatness. For everyone else on the planet, mornings are the perfect opportunity to slam on the snooze button of the smartphone dangerously close to the edge of the bed to get a few more precious minutes of sleep in.

Inventor Winstan Tam was one of those people until he created the Ruggie to address his chronic oversleeping. For him, the snooze function is the enemy. So he cleverly designed developed a mat made of soft memory foam that lives beside the bed, to be stepped on for at least three seconds before the morning alarm is deactivated. When successful, a fully customizable motivational speech is played to ensure early birds get the inspiration they need to seize the day.