Motomood LED “automoticon” offers smiles as you pile on miles

Irate drivers, honking horns, brutal traffic, birds being flipped — all of these unsavory elements contribute to the, at times, less than joyous experience of driving. While the freedom of the wide-open road is indeed alluring, most can identify with the more common occurrence of traffic jams and the stress they induce.

Motormood LLC’s goal is simple: make driving safer, more fun, and more social. To achieve this, it created the Motormood attachment, a light-up emoticon that uses a reusable, non-marking adhesive to attach to the rear window of a vehicle to encourage drivers to say thanks for whatever kind acts occur on the road. The attachment, paired with the infrared remote that clips onto the sun visor, lets anyone quickly illuminate the smiley face’s embedded LED for six seconds.