The Premise. Everyone needs to sleep, and yet only a select few get to enjoy the way their bodies are naturally inclined to do. Whether it’s city noise, a restless partner, or just the grind of a morning commute, the average person isn’t getting enough quality sleep every night.
The Product. Sense is a sort of hub that tracks and monitors all the important aspects of sleep through the use of the Sleep Pill, a small sensor that clips not to the body but instead to the pillow, and a ball full of sensors that rests on your nightstand. Sense functions as an alarm clock and a sleep monitor that pays attention to more than just how much movement is happening in the bed. Sense records any sounds that may jar users awake, can play calming sleep sounds, and can wake sleepers up at a time that is more natural by monitoring the sleep cycle. After each night, Sense gives users a sleep score based on the conditions of the bedroom and the quality of the sleep.
The Pitch. Sense’s video is all about how to unlock the best sleep one can get without ignoring al the realities of life, family, and work. The device is attractive and the materials show this off very well. Designer Hello wants to raise $100,000 to make Sense more than just a dream.
The Perks. A Sense and the companion Sleep Pill can be picked up for $99;, and will be reaching homes in November 2014. Bed partners can also get in on the fun with a Sleep Pill of their own. Those who want to color coordinate the striking device with their bedroom decor will need to shell out $1,000 to work with Hello’s team of industrial designers.
The Potential. The wearable market is quickly reaching a saturation point, and there are already plenty of devices that take a long hard look at how users sleep. What’s great about Sense is the way that it replaces an existing household device (the alarm clock) with something that is pleasing in design and more functional in what it does. Additionally, that the Sleep Pill clips to the pillow and not anywhere on the pajamas is a great asset for the more forgetful folks out there, as well as those who prefer to sleep au naturel and have nothing to clip a tracker to. In terms of innovation, Sense isn’t trying much that hasn’t been addressed before, but this is one of those rare “complete” packages that has a lot to offer even if it isn’t the newest idea out there.