Connected Objects Health and Wellness Wearables

Violet won’t let you burn, keeps eye on sun

The Premise. There’s nothing like getting outside into the sun. The only problem is that risk of overexposure to the sun is high. It’s difficult to gauge when you’ve had enough and are about to get burned. 

The Product. Violet is a small device worn on your clothing or on a wristband when outside. It syncs up with your smartphone to help determine your UV and vitamin D levels. With the accompanying app, Violet-wearers can customize the device’s data, letting it know their skin type and the SPF of the sunscreen they’re wearing, along with when it was applied. This allows Violet to let you know when you need to reapply sunscreen or when you’re going to burn. It also lets you know when you’ve received the recommended daily amount of vitamin D. Violet is small and silver and uses sleek lights as indicators to the wearer. The app shows you your sun exposure data throughout the month and even lets you keep track of multiple users all at once.

The Pitch. Violet’s campaign video is a bit commercial-y, but does a great job of showing off the product’s various features. It really emphasizes the importance of vitamin D without including too many scary skin cancer facts. The rest of the campaign goes through the prototyping process along with different screen captures of the app in action. Violet needs a whopping $100,000 on Kickstarter in order to reach its goal. 

The Perks. Early-bird tiers offer Violet at $69 and $79 for delivery in April 2015. At its regular price, Violet goes for $105 with delivery also in April 2015. Reward tiers reach up to $2,000.

The Potential. There are too many fitness monitoring devices out there to count, but few monitors that actually look at how the sun affects one’s personal health. CliMate measure multiple environmental conditions including the UV index. Similar to Violet, it acts as a remind to reapply sunscreen, but doesn’t only focus on the sun like Violet does. The campaign focuses a little too heavily on how great vitamin D is and not at how harmful UV rays can be, but the product does measure both. As seen in the campaign, the app and product both look sophisticated and have the added appeal of being able to monitor multiple users, which is perfect for children. While the campaign goal is quite steep, Violet seems like the perfect way to enjoy the sun without having to worry about over-exposure. 

Health and Wellness

BlokRok pours it on thick, applies sunscreen with a roll-on

The Premise. Sunscreen is perhaps the messiest safety measure you have to take when outside, but applying it out of a squeeze bottle requires that you — oror someone you don’t mind touching you — wind up with greasy hands. Spray cans leave your hands clean but tend to get everywhere and leave spots unprotected. They’re also highly flammable, which could be a possible hazard particularly around campsites.

The Product. BlokRok is a patented sunscreen application system that is designed to take the messy out of sun protection. A plastic case holds the sunscreen or sunblock while a porous roller on top both dispenses and applies the lotion at the same time. The roller has a cover for when it’s not in use and is detachable making refilling easy. This product also comes with a carabiner attachment making it more portable. BlokRok is small and fits right in your hand for maximum convenience.

The Pitch. The fun campaign video displays the messiness and even danger of regular sunscreen applicators along with some scary skin cancer facts. The campaign also pokes fun at existing sunscreen applicator products, showing how unsophisticated and lame they are. BlokRok hopes to raise $45,000 in a 50-day Kickstarter campaign.

The Perks. Early-bird backers can enjoy the BlokRok applicator for only $25. For $35, backers get the BlokRok along with a wrist lanyard. Reward tiers go up to $5,000 with an estimated delivery date for the product of August or September 2014.

The Potential. BlokRok’s campaign is correct in saying that other applicators look completely ridiculous. Most go for a sort of paint roller technique with a weird inconvenient shape. In addition, they don’t actually hold the lotion, but need the lotion to be spread over the roller and then applied which doesn’t seem to cut down on the mess at all. The BlokRok is designed well, holds lots of lotion and is easy to use. The video mentions that the product works well with viscous lotions, implying that perhaps thicker lotions may not be compatible. All in all, however, BlokRok looks like the perfect way to avoid burns while keeping your hands and eyes sunscreen free.