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Moment strives for new heights in mobile pics with add-on lenses

Moment LensAn early Kickstarter success story was the olloClip, a nifty add-on lens kit for the iPhone that earned more than four times its campaign goal in 2011. Since then we’ve seen other successful lenses.  But for the Moment, one team is using its cinematic lens design chops to devise a 2x telephoto and wide-angle lens that it claims will offer unparalleled quality. Alas, their output and perhaps honor has been tragically degraded by Kickstarter. As one might expect, they’re starting off with the iPhone but are working on a Galaxy option as well. Other phone users are out of luck as the right match of size and weight was paramount in the design process, according to the interview-centric pitch video. With great quality comes great aversion to cheapness. The lenses could be improving your iSight by February 2014 at $49 for either or $99 for the set.