By now, Facebook has become a part of normal, everyday life for 1.7 billion people and businesses around the world, a testament to the company’s original vision of connecting the globe. Still, people who use Facebook fall into two camps: those for whom it plays a very cursory role, and those for whom Facebook is an essential part of their social and professional lives.
For the latter, the idea of more wholly integrating the Facebook experience into their real-world isn’t one that scares them, which is why the Like-o-Meter is a campaign that would appeal to them. It brings the well-known ‘Like’ icon into the real-world, wirelessly connecting to a user’s Facebook account and physically moving its high-quality plastic thumb to signal a fresh like.