The action camera market keeps growing thanks largely to the success of GoPro and other established competitors. But that doesn’t mean there isn’t room for more.
U-HWK Show is a low-profile, lightweight wearable video camera that’s been developed by athletes and designed for all types of athletes. It’s rugged, flexible and under 50 percent the weight of the leading competitors’ newest and smallest models, according to the device’s Kickstarter campaign. U-HWK has also been designed to get easily attached to helmets used in a wide variety of sports, including hockey and baseball. It’s compatible with most existing media players and video editing software, and can store up to 10 hours of video.
Early bird backers can get one now for 149 Canadian dollars (~$112), but the planned retail price is 249 Canadian dollars. Its makers are trying to raise $30,962 by Nov. 19 and U-HWK is expected to ship in January.
U-HWK’s design is destined to make it appealing to many athletes, and gives it a clear edge over rival devices including Graava and even the immensely popular GoPro. But its very design could turn off other consumers, especially those who don’t need to attach an action cam to a helmet.