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SITU smart food scale counts calories and more from raw ingredients

situAs easy as people say it is to count calories and eat less junk food, combining those two goals can prove to be a bigger challenge. Boxed, frozen, canned, and fast food options have readily available nutritional data. But cooking at home, preparing meals out of fresher, healthier ingredients, how exactly does one figure out a serving size?

Extending the idea of a smart scale for humans, SITU is a smart food scale that can provide nutritional data for any bit of food. SITU weighs food and then transmits that information to an iPad. From there, users can track calorie intake, sugar, sodium, or any other ingredient. That information can be used and applied to analytics that will guide users through whatever their goal is: shedding pounds, adding weight, managing diabetes, and more.  It’s an idea that others have tried already, including the eerily similar Smart Food Scale by Chef Sleeve, but SITU hopes that its complete nutritional data and ease of use will help it stand out.

While there’s plenty of cause to be skeptical about the scale’s accuracy, he campaign video shares the personal weight loss story of the inventor who used to count calories by hand and managed to lose 100 pounds, lending credence to the effectiveness of a smart scale like SITU. Backers who pledge £50 plus £12 for shipping outside the UK can get a SITU in November and start losing pounds in time for an easier New Year’s resolution.

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