The Premise. People use window shades in cars to block out the sun. They’re great for protecting kids who can’t really move in their car seats or for long road trips where sun exposure in the car is a problem. If the shade is no longer needed, however, one must manually remove it to get their view back.
The Product. Twisty Tint is a window shade with options. It adheres to the car’s window and looks much like a porthole on a ship. By simply rotating the outside of the shade, you can adjust the amount of sun that’s let into the car. For really bright days you can block it out altogether. If you want to see what’s going on outside again, just twist it until the shade becomes clear.
The Pitch. Featuring the creator’s son, Twisty Tint’s campaign video shows just how easy the product is to use. It also goes into the details of how the product works using polarization technology. The remainder of the campaign even features a testimonial from an ophthalmologist praises the sun protection that Twisty Tint offers. This product hopes to raise $29,000 on Kickstarter.
The Perks. For $46, backers can pre-order the first generation Twisty Tint. At the $81 level, backers will receive two Twisty Tints. Reward tiers go up to $304 with estimated delivery set for August 2015.
The Potential. Twisty Tint definitely adds new flavor to the window shade market. Many other window shades are available on the market and some don’t have the convenience of an easy switch out. Others, however, make it possible to use or remove the shade. Many new luxury cars nowadays even come with built-in shades that roll up and down for sun protection. However, Twisty Tint is great because it can be used in multiple vehicles and it’s also fun for kids. The only downside is that the shade it provides isn’t that big as the product is quite small. Still, for those looking to stay out of the sun, it’s a great option for versatility in sun protection.
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