The Premise. Imagine, it’s finally the weekend! The sunny sky is a clear blue and you’ve been looking forward to getting out and playing tennis with your good friend all week long. It’s a perfect summer morning. Could anything be better than taking a few swings with your favorite racket? It could if there was a new racket that might become your favorite.
The Product. If you’re a tennis enthusiast, and especially a professional, you’ll likely want to check out this ergonomically correct tennis racket by Curvstar. Tennis pros, health pros, and engineers got together to design a curved racket that boasts of not only being able to give you a better game, but also a safer one. The inventors claim that the curve is a better fit with the design of the human body and takes the stress off of a player’s wrist and forearm that would otherwise be present with a traditional racket. And less stress means reduced chances of injury and more opportunity to enjoy the tennis season from start to finish.
The Pitch. The video for the $50,000 campaign could have used some better lighting for the live shots throughout the video, but the explanation of how and why the product is better than a traditional racket has some good logic to it. It was a nice touch to hear background music that wasn’t dorky. The video also notes that it’s not necessary to change your technique in order to use Curvstar. The racket head is roughly the same size as a traditional racket, and you’ll hold it in pretty much the same location.
The Perks. There are ten tiers from which backers may choose. The first level that includes a racket is the $149 early bird special. This is a $100 savings off of the anticipated retail price. Expected delivery is June 2014, just in time for summer session!
The Potential. With an anticipated retail price of $249, it’s not likely that the average Rafael or Serena will take an interest in Curvstar, especially when a traditional Wilson racket can be purchased for around $30. However, tennis enthusiasts, aspiring professionals, and professionals are a niche that could possibly really make this product take off because if the claims that the design reduces injury and improve performance ring true.