What do you get when you cross the hobbyist Arduino platform with Bluetooth and the On-Board Diagnostics (OBD-II) port found in every vehicle? Nobody really knows yet, but the developers of Freematics (a portmanteau of “free” and “telematics” aim to find out by opening up the combination to open source developers. One thing’s that certain is that the device can handle a lot of data about your car’s vital statistics such as its speed and engine RPMs. Turning that into something more meaningful for people will be left to developers who will be the main audience for the data collector. Freematics should be available in March 2014 to backers who pledge at least $89 AUD.
Category: Connected Objects
The Premise. Technology is fabulous. Alas, we still do not have flying cars, but if we do you can bet they’ll be connected to our smartphones. In the meantime, car manufacturers are focused on connecting gravity-bound automobiles.
The Product. Truvolo is a small device which plugs into your car’s data port along with a smartphone app that collects data from the device and sends it to a secure cloud-based platform. The device, which plugs into a car’s on-board diagnostics (OBD-II) connector can clue you in to problems, help optimize gas mileage, and send alerts for unsafe driving. Being connected, it also provides several car-related services such as regular maintenance reminders, alerts when it’s time to fill the gas tank, alternate routes when traffic is heavy and an organization system which helps account for trips for business and separate them from personal travels.
The Pitch. Jaideep Jain, co-founder and CEO lays out the need for Truvolo in a straightforward video in which he also explains that the project was inspired as his son approached legal driving age. He thinks of Truvolo as “the place to go for everything car-related.” He explains that Truvolo can help make you and a safer driver by providing feedback on driver performance in addition to location information. He claims that in the future, Truvolo will even be able to block texting while driving. Other than the video, the campaign on Indiegogo features a link to the various press Truvolo has garnered to date in addition to some partial screen shots of the app.
The Perks. This project has many, many reward tiers starting at $30 for the most basic level of support with a corresponding reward of a Truvolo tee and letter of thanks. The first 150 people to donate $89 can become either an “early bird” or “beta tester” of the Truvolo device and app, with beta testers receiving the product about two months in advance of other audiences. Other tiers escalate to increasing amounts of product and rewards which include dinner with the founders (transportation excluded) and for $6,000 you can even become a “development partner.” According to the posted project schedule, units will complete beta testing in May and start shipping to Indiegogo supporters in June 2014.
The Potential. While there’s no doubt in the potential for a new connected standard for future vehicles, the concrete benefits to a product like Truvolo remain somewhat unclear for now. Similar products like Zubie and Automatic are already available in the market and it’s difficult to see how Truvolo will differentiate itself. Most people already know how to be safer drivers — slow down, use caution, stop fully at stop signs, etc. But there’s something to be said for hard evidence. If Truvolo can’t leverage that to change driver behavior, it may be seen as just an expensive way to remind yourself to get an oil change.
One of the benefits of digital communications that we take for granted is the (optional) notification of new messages. Postifier brings what many have a love-hate relationship with to physical mailboxes via a Bluetooth-Arduino mashup. While there’s an element of “because we can” to the product, the creators appeal to the utility for those who have a hard time getting around having to go down to the driveway to pick up their mail. Another option would be to ask neighbors to pick up mail when one is on vacation. However, the Postifier uses Bluetooth, so notification is confined to a relatively short range for now. On theo other hand, the battery is expected to last around nine months. It’s not much to look at now, but should be available to backers in June 2014 for $35 AUD plus another $10 for shipping outside of Australia.
The Premise. The idea of lucid dreaming — in which one is aware that one is dreaming and wakes to remember the tale — has been around for a long period of time. Up until recent years, however, it’s been the kind of thing that people have had to take on entirely themselves. For many, lucid dreaming is difficult enough as it is, and it can take years to learn even just the basics. As today’s technology is pushing just about every industry in the world in a new direction, it should stand to reason why lucid dreaming is heading in a new direction.
The Product. DreamNet offers a new way for people to embrace lucid dreaming. The sleep mask-like device is a programmable headband that allows users to create their very own personal lucid dreaming experience. When synced with a smartphone or tablet, the software associated with DreamNet takes a sophisticated approach. It lets you choose a specific point in your sleep schedule to trigger an alarm, which alerts you that you have entered into a dream. It utilizes an EEG to monitor brain waves, which you can even go back and analyze in the morning, Perhaps the most fascinating thing about DreamNet is that, true to the product’s name, it is trying to build a network of dreamers. that share data in order to create more effective analysis.
The Pitch. Synapse, the team behind DreamNet, has created an effective campaign for those who want the nitty-gritty on the headband’s components, choice of processor and software origins even if a lot of it reads like hard-to-follow inside baseball. Much praise is offered to researcher Bill Murphy, the narrator of the video.
The Perks. DreamNet has a unique pricing structure. For those who are willing to submit at least four of their sleep sessions to the company for research purposes, the product can be had for just $140. Otherwise, the entry point for DreamNet is $150 for early adopters, and is due to ship in June 2014.
The Potential. Lucid dreaming products are all over the place. The smartphone-optional Aurora, a similar product to DreamNet, raised more than double its funding goal on Kickstarter. What sets DreamNet aside from the competition, however, is that it offers a state-of-the-art way to not only trigger the headband’s alarm at a specific point in time, to track what’s going on when you sleep and to contribute ultimately to the state of lucid dreaming research.
Mae West never inquired as to whether a gentleman admirer had a drone in his pocket. But anyone of her time would be happy to see this multicopter with a footprint smaller than that of an iPad. The Pocket Drone is not only small but mighty, powerful enough to hoist aloft a video camera to capture some impressive videos shown off by the campaign page. According to the project creators, though, the power won’t come at the price of complexity as they note they’ve been through “dozens of iterations to create the perfect drone product that can be used by everyone.” Those wanting to test that claim will need to pledge just under $500 and wait until June 2014, at which point they can command their drone to “go up and see me sometime.”
The Premise. You’ve watched what you’ve eaten, been walking the dog regularly, and re-repurposed that dusty, laundry rack back into a treadmill, but your weight loss has hit a plateau and you’re ready for the next level. Fitness charts, daily journals, progress analyses and beach body, here you come! On second thought, you’ll just buy a piece of equipment to handle all that stuff for you… except for the actual exercise part.
The Product. Atlas is a wrist-worn fitness tracker that can track time, heart-rate, reps, and even evaluate your form. It achieves this through 3-D tracking and a bank of (potentially, by the time of release) over 100 exercises. It can differentiate between exercises like squats and deadlifts, double curls from alternating curls, learn new exercises, and even discount exercises that aren’t done with proper form… so don’t try to cheat. It does not require dedicated software, is compatible with Fitocracy, MapMyFitness and other fitness programs, and allows you to create your own apps using its open API. Atlas is waterproof down to one meter, employs standard USB charging, has enough battery life for seven long workouts, a 30x15mm display screen, offers replacement bands, and is even left/right hand compatible.
The Pitch. Atlas’ developers worked with professional trainers, fitness gurus, and their local fitness community to keep in touch with customer needs, and develop criteria of proper exercise form. The campaign page shows off the “exercise fingerprints” it has devised, which are snapshots of the Atlas’ graphic analyses. The page also includes a FAQ section that addresses everything from international shipping to metal allergies. The well-produced video consists of the company’s CEO walking through a gym, delivering the essentials of the written pitch.
The Perks. The Atlas will run $160 ($130 for early backers), including a free six-month trial of fitness software. Perks become much more complicated, including a $900 six-pack for trainers, a $1,500 option that entitles you to preload a custom exercise to be included with every shipment, and a “developer model,” Atlas.
The Potential. Other wireless activity trackers can be had for as little as 60 bucks, on up to about $180, but none with the capacities or versatility of the Atlas. And with technology sophisticated enough to differentiate between swimming strokes, track exercises as vague and obscure as rope-climbs and battle-rope work, and help you anticipate and overcome plateaus, the Atlas may be a bit toward the pricier side, but may be the exercise tracker that workout enthusiasts have been looking for.
The Premise. Humans and canines are alike in that we all need regular exercise. Unfortunately, today the majority of people as well as their beloved pets are not getting the amount of exercise recommended for a healthy, active lifestyle. Having a partner in exercise can make things a bit easier, but people can sometimes be unreliable.
The Product. MyFitDog is a heath and fitness company that has created a way for dog owners to get fit alongside their furry friends. The Best Fit Friend (BFF) is a pair of Bluetooth-enabled activity monitors worn like a wristwatch on the owner, with the other clipped to the dog’s collar. Using the MyFitDog app on your Android or iOS smartphone, you may track the amount and intensity of your movement and even compare data, set goals, and interact with other Best Fit Friend owners.
The Pitch. Tianyi Joe Zhu, the founder and CEO of MyFitDog, is featured in a goofball video that includes commentary from his (presumed) dog Cooper. Between the schtick that runs a bit too long, Zhu explains the consequences of dogs not getting enough exercise, which include more trips to the vet’s office and possibly an early demise. He also explains how frustrating it can be for the average person trying to get fit via crazy fad diets and intense exercise programs that are impossible to keep up with.
He concludes that the only logical way to really make a change in your (and your dog’s) daily habits is to embark (sorry, pun intended) on the journey together with Best Fit Friend. Scrolling through the page you will see images of the different components of Best Fit Friend, screen shots of the MyFitDog app and more commercials for Best Fit Friend done by the funny “Hollywood team.” If the initial product video didn’t introduce enough of Tianyi’s personality, click the Vimeo link to one of his previous pitches. The project goal is $30,000 total.
The Perks. For $99 you receive a set of Best Fit Friend devices (one for the owner, the other for the dog). For an additional $49 ($148 total) you may receive an extra device for either an additional owner or additional dog. One generous backer willing to donate $5,000 will receive a full Best Fit Friend set, an additional device, and will even have the opportunity to star in the next MyFitDog commercial. The final product is expected to retail for between $100 and $120 with estimated shipping in May 2014.
The Potential. Best Fit Friend will be tasked with drumming up supporters who need to be motivated enough to start a fitness plan for themselves and their pets. While tracking the intensity and amount of exercise is a solid way to measure exercise, it seems challenging to set a pace which would achieve goal rates of intensity for both you and your pup simultaneously. Still, it addresses a common problem that many Americans and their dogs face today – how to stay motivated to incorporate exercise into a daily routine. While Voyce is aiming at a more comprehensive set doggie data for you to analyze, Whistle is another activity monitor and (iOS-only for now) app for dogs (not people) which is available today for about $130.
The Premise. News flash: People lose things. Whether it’s a wallet, cellphone, bag or pet, we’ve all misplaced something or left it behind by accident. Tracking devices have always been subject to high prices and the world of spy movies, leaving the average “loser” stuck relying on memory to find the wayward object.
The Product. Bringrr hopes to prevent people from losing anymore items. The original concept is a normal car USB charger—with a twist. On top of being able to charge any USB device, Bringrr will notify the driver if their phone is in the car or not. For every other item, there’s BringTags. The small circular pieces have a small and simplistic design that makes them easy to pair with any commonly lost item. With a very initiative and sleek design interface, Bringrr’s iPhone app can also help to locate lost items by providing information about distance and direction.
The Pitch. The Bringrr video very simply demonstrates the practical uses of the USB port and BringTags. By showing many different real life scenarios where the Bringrr helped people avoid losing their items, it becomes pretty clear how much it can benefit everyday life. There’s also a cute storyline to follow of a girl who uses the Bringrr community to reunite her with her lost cat, which leaves a nice hint of “happily ever after.”
The Perks. For the person who loses just about everything, $89 will land a Bringrr and four BringTags with the color of their choosing. For $49, you’ll be able to keep track of your phone and one other item with a BringTag, and for $39, a Bringrr USB charger will always remind you if you drive away without your phone. The price of the items you’re scared of losing in sentiment or monetary value probably far outweighs the dent in your pocket these pledges will make.
The Potential. This is a very cool idea, that’s useful for just about anyone, right? Well, Unfortunately for the Bringrr folks, at least half a dozen other companies have also thought so, creating products such as the Zomm, Kensington Proximo and Stick-n-Find. O Nearly 50,000 people have already pledged to receive The Tile. Essentially, BringTags and Tiles have the same features except one is circular, and the other is a rounded square.
A key to these tracking devices’ success is the involvement of the community when items are lost. Therefore, the larger the community, the more likely you are to find that item. Tile has a bit of a head start building a community, but Bringrr has a snazzy USB charger for your car that could help prevent having to head back if you left your phone at home. At nearly identical prices, it’s going to be a battle, with many other players vying to find your misplaced objects.
The Premise. Nighttime can be rough for dog owners — especially owners of skittish dogs. If a dog runs away under the veil of night, how are you supposed to bring it back to safety?
The Product. A team in Boulder, CO has created a Bluetooth LED dog collar to hopefully make these situations less stressful. While still early in its development and may be useful for those who own multiple dogs, it seems a bit trivial in the grand scheme of things. Upon first glance, the generically named collar looks like any other dog collar save for the LED studs. Once activated via the smartphone app that it talks to, however, the collar quickly illuminates, becoming something out of a science fiction movie. You can create custom profiles for each dog, ensuring that you know who is where if you’re dealing with multiple animals at once. The collar is waterproof and runs off of standard AA batteries. The custom profiles feature is perhaps the most valuable part of the offering. It allows you to create a digital dog tag, and you can share your profiles with others via the Web.
The Pitch. The very basic video — music, poor lighting and artifact-filled audio — sets up the idea that the project owners view the dog collar as something of a frivolous stepping stone before moving on to bigger and better things. The campaign page goes on to show closeups of the product and accompanying Android app; there’s no iPhone support for now.
The Perks. Because the collar uses Bluetooth, it’s perfect for those who use smartphones on a daily basis. Due to ship in March 2014, the collar will ship to backers for #30.
The Potential. For fawning owners of finicky dogs, this could be a fun product that might end up getting a lot of use. Turn your dog’s collar green for Christmas and orange on Halloween, or your favorite team’s color on game day. For a connected product, it’s pretty inexpensive and one could easily see it or something like it showing up on the shelves of Petco.
The Premise. Photographers often have to choose between the simplicity and accessibility of an iPhone or the quality of a DSLR camera. It can take a myriad of cords, set up procedures, and a small army to remotely control the camera shutter of a DSLR, and the state of high quality photography and video would be much higher with a simplified solution to this problem.
The Product. The MaxStone is not a film noir detective but rather a beautiful combination of intuitive technology and minimalist design. Compatible with virtually any DSLR camera, the MaxStone turns the iPhone into a remote control for the camera shutter. Simply attach the dongle to the camera shutter, turn the camera to IR mode, open the app, and you’re ready for action.
The Pitch. The video does a tremendous job of emphasizing and highlighting the simplicity of the Maxstone. They also took the opportunity to show that the MaxStone can help to avoid disaster by reminding you if you stray too far from your camera, and also that the MaxStone can control your iPhone camera as well. Perhaps the most interesting aspect of the video was that the MaxStone was used to record the entire pitch.
The Perks. Project backers quickly claimed three pledge categories that would have landed you a MaxStone for under $30. However, for $35, you can claim their Kickstarter special and receive a vivid green MaxStone, or for $39 you can choose between ore black or indian red. For a cool sum of $3999, you can visit MaxStone’s home city of Beijing, China (round-trip ticket and 7-day stay in a five-star hotel included).
The Potential. The MaxStone has come along way since its inception, and it still has room to grow in areas such as energy consumption and range. Depending on how often it’s used, the battery can last anywhere from six to 12 months, and it only works reliably within a 100-foot range. It’s truly a tool that aims to improve photo taking efficiency, and it even offers in-app explanations and advice for learning photographers. Therefore, it’s a must have for anybody with a DSLR and an iPhone.