When planning a day around appointment notifications, there doesn’t appear to be a middle ground. Pop-up alerts or alarms either seem to happen too early to be significant and are quickly closed, or so late that the only option is to stop everything and run out the door. The Smart O’Clock combines the display of a standard wall or desk clock with Bluetooth Low Energy and electronic ink to solve this problem. Using a standard analog clock face with an extra segmented ring, the Smart O’Clock syncs up to any calendar app on iOS or Android phones and blacks out segments of the day that are already spoken for with activities. The approach seems more useful than the e-ink-based aclock. Smart O’Clock will arrive to customers who pledge at least $69 in July 2014.