Wear both your heart and digital life on your sleeve with youWare QR accessories

]The youPass app by ThinkYou, Inc. has taken steps to incorporate social media accounts and other pertinent information associated with someone’s digital life, and compiled them for easy sharing. While it’s much easier to have everything centralized, it still requires a smartphone to be taken out and fiddled with just to share. As a result, the company has come up with a solution: a line of accessories dubbed youWare.

Each youWare accessory features a QR code that can be synchronized with a youPass account, so the code only needs to be scanned. Afterward, users can set what exactly another connection gets to see, so different connections can get different information. A wide variety of options, from silicone to leather to paracord to stainless steel bands, start at $5 and work their way up to $89. If the campaign reaches their $50,000 goal, backers should expect their own in May 2015.

The youPass/youWare combo is an admirable attempt at eliminating the many unnecessary steps at simply connecting with each other, but still requires a proprietary app to do so, not to mention accessing the phone to get all the info in the first place. Their stretch goal of incorporating NFC support would really transform this approach from a novelty to something truly useful, but then the company would run into the problem of lacking some smartphone compatibility. As polished as this approach may be, there are definite holes: making something like this truly accessible to all means the creation of a mobile standard, not just an app.


Battle Flex aims to be your home gym away from home

An awesome work out at home?! Okay, the concept isn’t entirely new. We see tons of at-home fitness products almost daily on Backerjack. Here to join the pack is BATTLE FLEX FITNESS. The campaign doesn’t do a great job of explaining exactly what this product features but it looks like BATTLE FLEX focuses on ropes and elastic bands to provide resistance training. To get the complete set, backers will need to shell out $159 for estimated delivery in April 2015. BATTLE hopes to raise $40,000 on Kickstarter.

This fitness system looks versatile and boasts usability *virtually* anywhere. There’s not much else to distinguish it from other at home systems like the XBAR and MostFit. Rope and cable systems are great for a well-rounded workout, however backers who don’t value this have literally hundreds of other options. BATTLE will need to figure out a more niche market to target in order to set themselves apart.