The Premise. You’ve practiced your scales, know a few chords, can play a song or two, and are ready to start jamming with other musicians, but you’re still too shy about your guitar prowess. Or maybe you’re a working musician, and need something to help compose your masterpieces when the band isn’t around, or something to accompany you on solo gigs.
The Product. The BeatBuddy is a drum machine that functions like a guitar effects pedal. For those of you who haven’t become lost in the vast deserts of musical gadgetry and their jargon, this is a device that will accompany your playing with a drum beat, is foot-operated, leaving hands free to shred, and splices your guitar and amp, allowing both backbeat and axe to play over the same speaker, keeping gear (and headache) to a minimum.
The Pitch. A no-nonsense approach to presentation of the BeatBuddy is well-suited to the seasoned musician. Product specs are succinctly presented, benefits are simply and comprehensively listed, not “pitched,” and concerns are well-anticipated and addressed. These guys thought of everything, from possible shipping issues, to potential backlash from unemployed drummers. The video and audio production of both the sales and drum-sampling films are extremely high quality, demonstrating that the people behind this product know their stuff, even if their delivery of the dialogue makes it clear that they’re pro musicians and not infomercial MC’s.
The Perks. While the early bird tier for the new rhythm section ($179), has sold out, the standard backer pricing of $219 is still around, but incentives to contribute beyond that are minimal, considering how much more one is expected to give. $399 sweetens the deal with a t-shirt and dibs on the first BeatBuddies off the line, and $1,000 gets a song/beat you can choose and name yourself produced and uploaded into the product.
The Potential. With features like the ability to transition between beats to accommodate song sections (verses, choruses, bridges, etc), software that lets you create your own beats, pro-studio quality samples, and a $200 price tag, the Beatbuddy makes for a sound purchase which will continually benefit any level of musician and grow with you as you shred your way up the ranks to rock god.