Health and Wellness Wearables

Whatever your music tastes GoGlove plugs into the new wave

The Premise. Exercising can be even more exhilarating and fruitful with the right music on to help push you to go further. No music, or slow sappy music, can completely mess with your workout rhythm or even make you want to stop. Most music players need to be handled manually in order to change the song, which can be a total hassle.

The Product. The GoGlove is a sports glove that connects to your music player via Bluetooth. Using different finger touch patterns, the wearer can adjust the volume, skip, go back, activate SIRI, play and pause their music on the go. The thin glove can be worn alone or underneath a ski glove for those engaging in winter sports. Its black material makes it look discreet and subtle.

The Pitch. GoGlove’s campaign video shows a humorous montage of runners, cyclists and other athletic types interrupted by a sappy love song. Its creators discuss the functionality of their product, along with stretch goals. The rest of the campaign discusses battery life and other tech specs of the glove. GoGlove is reaching for a $50,000 goal in a month-long Kickstarter campaign.

The Perks. For early-glove-wearers, the product is $69 or $79 at a regular price with estimated delivery in December 2014. A stretch goal of $60,000 has been set in the hopes of creating an accompanying Android/iOS app so that wearers can customize their glove experience. A second stretch goal of $100,000 would allow the creators to develop a second product in a wristband form, for warmer sports.

The Potential. There’s nothing like exercising to great music and most people know what it’s like to be powering it out to Beyonce only to lag behind when Jack Johnson comes on. Lots of headphones and earbuds offer a way to adjust the players volume easily, but don’t have the array of options that the GoGlove has. Similarly, most opt to simply make a gym or exercising playlist filled with techno jams to keep that heart rate up. Still, GoGlove’s concept is novel in the fitness accessory world and will certainly be a welcome addition to the market, especially for those engaging in colder sports.