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NoonWear One lets you see your screens in the bright sun

The screens on today’s smartphones, tablets and laptops produce vibrant, saturated colors — that is, as long as they’re not directly in the path of the sun. Trying to fight the greatest light source for millions of miles is a tough battle to win and so screens become washed out and hard to read.

While most sunglasses only make the problem worse by blocking half of a laptop’s emitted light, Noonwear One provides a new approach to this problem with a line of sunglasses that create a dramatic improvement in screen visibility. The specs use diagonal polarization to allow light from electronic screens to come through better while still blocking sunlight.