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Connected Objects Imaging

Whimsical Flex Cam PIC makes you smile, captures it in stills and video

With smartphone cameras constantly improving and the cost of their camera components dropping, there’s the impetus to put cameras into just about anything — cars, doorbells, pet collars and… things that look like mutated Gumbys.

Flex Cam PIC takes what appears to be a low-end smartphone camera (5 megapixel stills, 720p HD video) and throws it into a rubbery casing that allows it to be wrapped around a great variety of objects from bicycle handles to hula hoops. The device sports 16 GB of flash memory and a small internal battery that’s good for only about an hour of video. Taking a cue from the action cam world, it shoots with a wide angle (124°) and is waterproof. While it offers remote activation via Bluetooth, images and video are transferred over USB for higher-speed transfer.