The Premise. Home burglaries are a real concern in the U.S. Safes are used to hide valuables, but aren’t always easily accessible. Everyday items like smartphones, tablets and other valuables don’t get stored in safes because it isn’t realistic or convenient to keep them there.
The Product. King Concealment is a box that mounts into the wall and is concealed with a framed photograph. There are two kinds of boxes, both 15”x18”. The starter-box ($39) doesn’t come with a frame to conceal the box, but one can easily use her own photo to do so. The king-box ($79) includes a frame and slider tracks so that the photo can be moved easily. The frame comes either in mahogany or black.
The Pitch. The Kickstarter campaign’s video features a dramatization of a slow-moving burglar in a gray leather jacket and wool gloves snatching various items around the house. His slinky demeanor and 1940’s burglar-like mannerisms make the video hilarious in an unexpected way. Braeden Cuff, King Concealment’s creator, spends the remainder of the video talking about his passion to help minimize the destruction a burglary can cause. The rest of the campaign gives clear prices for his product and tips for installation, which is definitely handy for the not-so-handyman. Cuff hopes to raise $15,000 for the product, for which a Web site is already up and running.
The Perks. An early bird special pledge of $39 includes a start-up box and shipping costs. From there, a higher tier is $99 and includes a king-box, choice of frame color and $20 for shipping. Cuff has an estimated availability of March to April 2014.
The Potential. There are already diversion safes out there that resemble household items such as shaving cream cans and bibles that hide things in plain sight. The King Concealment box has more room than these, but is clearly less convenient to install. On the other hand, home safes are expensive and can even attract burglars to some extent. Cuff says that his wall boxes are perfect for storing handguns. The case for access might be strong, but guns should really be locked up. However, the boxes are perfect for other valuables one wants accessible — that is, unless a potential perpetrator happens to catch you accessing it.
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