It doesn’t take long for savvy parents to refrain from asking, “Whose turn is it to walk the dog?” and just draft one of the kids to do it. The Watchdog may very well change all of that. With flexible, cable light technology exclusive to the company, The Watchdog is a strong, illuminated leash that also offers functioning as a steady or flashing stream of light, which makes night walks safer for pet and owner. The principle behind the 360º cable light technology is similar to neon, except that cable is very flexible. The item must be kept charged in order to function properly, but this is done easily enough with the included USB cord. Pet owners will likely rejoice at their new disco leash, but may be a little halted by the price tag. Backers get one product for $100 with expected delivery in March 2014. This campaign seeks to raise $70,000 on Kickstarter for the chance to give pet owners more enthusiasm to walk their dogs.