The Premise. Eating healthily is difficult. Going out for meals is especially hard because portions have gotten out of control in the US. Counting calories and pouring over nutrition books is hard to do and completely inconvenient for those on the go. Food scales are a nice solution, but can really only be used at home.
The Product. Wellscale is a small portable smart scale that lets you weight what you’re eating discretely. It connects to an iOS and Android friendly app that allows you to track your foods, weight and general nutrition. The app comes with a built-in advisor that can look at your food intake and make suggestions to cut down on certain items. The scale itself is so small that it can fit into your pocket.
The Pitch. The campaign video features the lovely Portuguese creator talking about his product. He shows how the scale can sit below a plate and measure each food item’s nutrition during a meal. A kitten also shows up, eating food off of the scale so that the viewer can see how sensitive the scale is as it changes while the cat eats. Wellscale hopes to raise $37,000 in a month-long Indiegogo campaign.
The Perks. Early healthy birds can get the Wellscale for $65 or $85 at a regular price. Tiers climb from there offering bundles of the product all the way up to $7,650. All tiers have an estimated delivery date of December 2014.
The Potential. Nutrition and health is always on our minds. Whether we do anything about it depends a lot on convenience and connectivity. Wellscale is quite similar to the Smart Food Scale that had a successful Kickstarter campaign a year ago. While the two are comparable in capabilities, the Wellscale app is also Android friendly which the Smart Food Scale lacked. In addition, it’s much smaller and portable which really sets it apart. Again, convenience is hard to pass up and its portability gives it a great chance of success on the market.