This idea was most likely borrowed from the handicapped placard. SafetyBib is designed with parents of small children in mind. It hangs from a vehicle’s rearview mirror to remind the driver that a sleeping baby is in the backseat. But even if mom or dad is so distracted that the SafetyBib gets missed by them, the other side is brightly colored so that the public can be alerted to check for a baby in the car. While this idea is nice in theory, it’s questionable as to whether the general public would notice much less take action even if they did happen to see the tag. This is a lower tech and more affordable method than the similar Babeep. Backers can test it out for themselves for $5 with an expected delivery of December 2014.
Romantics and those prone to dramatic and poetic dialogue have always bemoaned wanting to see the world through a child’s eyes again. Bibayo is a GoPro-style “point of view” camera that can be put in a baby’s bib to give adults some perspective into their child’s world. The footage can be shared through social media and the device also includes an accelerometer for tracking movement and can trigger the camera if unexpected movement occurs. While the device seems like a great way to capture the early life of children, backers don’t have any footage of the device itself or the video it captures, so supporters will have to take it all on faith. As a concept device, none of the reward tiers include the Bibayo itself at this time.
The Premise. Moms and dads can get tired from carrying their babies around all day. However, all of this lifting can become quite taxing. Many carriers are designed for the baby’s comfort, leaving little thought to its parents, which can lead to back problems and poor posture.
The Product. Hipster is a baby carrier designed with both parent and child in mind. The weight of the baby sits on the hips instead of on the shoulders. The baby can sit in the front, back or on the parent’s hips, but the fastener keeps the spine straight to avoid injury. With versatile straps, the carrier can hold the child in a total of nine different ways. Using different attachable layers, the carrier can be made summer friendly with less padding and winter friendly with more. Additional pockets and compartments make it easy for parents to store whatever they may need while holding their child. Hipster comes in different colors and patterns with additional accessories like the head cover.
The Pitch. This Swiss product was created by a couple, Cecillia and Alessandro. As explained in their video, when Cecillia pinched a nerve in her back, she struggled to pick up her baby. Different carriers weren’t working for her unique back problems. Thus, the idea for Hipster was born. The rest of the campaign goes through reward tiers, specs and shows Alessandro using Hipster in its 9 different ways. Hipster is looking to raise $25,000 on Kickstarter.
The Perks. For only $100, backers can receive the Hipster at an early-bird price with estimated delivery set for August 2014. The regular price of $120 offers delivery in September 2014. Tiers offer a variety of accessories and colors and go up all the way up to $1,000.
The Potential. People are really beginning to get wise to the fact that poor posture can be extremely detrimental. Many hiking packs load weight onto the lower back and hips in order to give shoulders a rest. Hipster uses the same idea for kids. Another low-fastening baby carrier, the Side Ride Hip Carrier, uses the same idea to hold kids on the hips, buthas only two options for carrying instead of nine. The baby carrier’s versatility and posture control make it a sensible and desirable contender on the new parent market.
The Premise. As summer approaches, there are dangers that we must deal with that are related to heat. Cars heat up extremely quickly when left out in the sun. Many parents absentmindedly leave their children behind in hot cars, resulting in dangerous conditions for the child.
The Product. Babeep is an alert device that reminds parents, guardians and babysitters to check their cars before locking up and walking away. This Israeli product plugs directly into the car’s outlet and even has a USB port on the side for charging phones. When the car starts, the Babeep flashes green. When the car is turned off, it flashes red and plays a prerecorded baby sound to remind the driver that a baby is onboard.
The Pitch. Babeep’s campaign is riddled with terrifying facts of child neglect and death rates. It even features a news story of one such incident. The campaign video shows a dramatization of this occurrence that makes the vignettea little bit more horror than informational. Still, the campaign does a great job in creating a sense of urgency for this product in parents and guardians. Babeep is looking to raise a huge $300,000 in its month and a half long Indiegogo campaign.
The Perks. Early backers will receive the Babeep for $35 or $38 at a regular price. Higher tiers offer multi packages for families with several cars. The highest tier at $15,000 promises to donate 500 Babeeps to new moms in hospitals across the country. Lower tiers have an estimated delivery date of March 2015.
The Potential. As the campaign explains, there are several ways that parents have tried to battle the leaving-the-kid-in-the-car problem, but none are effective when the driver is distracted. Some are simply tags that the parent is supposed to remember to use, like the Baby Bee Safe, but how is a parent going to remember a piece of plastic if they can’t remember their own kid? Others are more high tech like the ChildMinder which senses if a child is in the back and then beeps if the child separated by the parent by more than 15 feet. The Babeep seems to be the simplest, most effective of these options. It requires little action and works automatically which is perfect for the kind of parent or guardian who might accidentally leave their child behind.
The Premise. Babies aren’t the best communicators. Parents can get a general idea of a baby’s mood, but beyond that, the reasons for that mood are hard to come by. Any insight a parent can have to stop the crying and fussing is extremely welcome.
The Product. Sleevely is a device that goes around a baby bottle and solves one of the mysteries of parenthood: has the baby eaten? By monitoring the amount of milk or formula in the bottle and when the contents are consumed, Sleevely reports to its app how much a child has eaten or if they’ve eaten at all. That data is all recorded so that parents can monitor their baby’s feeding throughout the day whether they’re at home, work, or anywhere else. With the correct data input to the app, Sleevely can even notify parents when a baby’s meal is going bad and needs to be replaced.
The Pitch. Inventors and cousins Ike Ofner and Dan Gilai have a lot of fun in their introductory video, and it’s hard to not to smile as the product is explained whether viewers are parents or not. For those that want to know the how more than the why, the campaign information discusses which bottles are compatible, how the Sleevely transmits information using Bluetooth, and how the patent pending sensors detect the amount of fluid in the bottle.Sleevely needs $85,000 to move from prototype to production.
The Perks. A Sleevely will set backers back $29, and parents-to-be can look forward to this product’s due date in December. Blue and pink variants are available at $39, Sleevely can be personalized with a baby’s name at $49, and a bodysuit is added in at the $60 level. A baby shower gift package that also includes a compatible bottle starts at $70. All perks beside the basic white model should arrive January 2015.
The Potential. At first glance, it’s hard to see what the market would be for a beer (formula?) koozie for a baby bottle, but once the app is brought into the picture, the Sleevely is a very attractive, affordable option for parents. Raising infants is an imprecise art that requires extreme care, so any product that can help take the guesswork out of the process is highly appreciated. It’s hard not to like the Sleevely or the people behind it, and the parenting market will probably eat the product up. Though the prototype is iOS-focused, future Android compatibility due by the product’s launch will be a welcome addition.