The Premise. Powdered baby formula and being mobile just don’t go together very well. Of course, there’s always the premade canned stuff that’s far more expensive. Leave it to prolific parents to come up with a much more workable solution for busy parents and baby caregivers.
The Product. The Quix baby bottle claims to reduce stress and mess by offering a baby bottle that keeps powder and water separate until the demand to blend arises. The two components are stored in one convenient baby bottle container, but are separated by a closed valve. Before rushing out the door with baby, powder goes in the bottom portion, water in the top portion, and ring, nipple and plastic cover seal the top. Then when you’re on location and baby decides that it’s time to eat, mom, dad, or perhaps a helpful sibling opens the valve, shakes, and baby gets the easily digestible version of bone apatite. Aaah, hear that? Peace and quiet for all involved.
The Pitch. The cost of a music license is likely all that kept the old 1961 Twist and Shout song written by Bill Medley and Bert Berns out of the campaign vid/eo. Maybe some major company will pick up on that if this product makes it out of the crowdfunding stage. Anyway, thiere is nothing quixotic about the Quix. In fact, it’s so user friendly that, uh, yes, a child could do it. So, a great deal of detail really wasn’t needed to explain this product to viewers.
The Perks. There are 11 tiers from which backers may choose. For $25, backers get one Quix baby bottle and a guarantee of radically reduced crying…until it’s time to change the diaper anyway. Expected delivery for Quix is October 2014.
The Potential. As new parents are tirelessly reminded, breastfeeding is best, but there’s still a huge market for baby formula. The Quix seems to uniquely solve a problem common to many parents of babies, a group that’s always looking for a little extra help wherever they can find it.