The Premise. Cars have a tendency to get smelly over time. They’re hard to clean and some smells just want to stick around forever. Air fresheners tend to add artificial fragrances to the stench and don’t actually eliminate odors. Other cleaning methods are costly, like shampooing your car’s seats, and only work once.
The Product. PURGGO is an all-natural product designed to take the stink out of your car. It loops around a car’s headrest and lays on the back of the seat. With a blue strap and hemp body, it’s stylish and unobtrusive. The product uses bamboo and charcoal to trap odors in order to purify your car. PURGGO is fragrance- and allergen-free and won’t exacerbate asthma. In addition, it’s made with bamboo and charcoal, two materials that are easily renewable.
The Pitch. PURGGO’s campaign videos goes through the harmful effects of car fresheners. They discuss how these mass-produced products aren’t doing what they promise to do and are also dangerous to our health. Not only is PURGGO all natural, but it’s also environmentally friendly. The rest of the campaign discusses the various odors that worm their way into your vehicle along with testimonials from satisfied customers. PURGGO hopes to raise $20,000 in a month-long Kickstarter campaign.
The Perks. For $29, backers will receive the PURGGO along with two mini PURGGOs. At the $54 level, backers get two PURGGOs for estimated delivery in December 2014. Reward tiers reach up to $10,000, which only earns a hug from the PURGGO creators.
The Potential. The market offers plenty of all-natural car fresheners. Most use essential oils to improve the car’s scent along with a diffuser that plugs into the outlet. Still, these products resort to strong-smelling cover-ups instead of long-lasting solutions. PURGGO claims to last for over a year while other car fresheners only make it a month and a half. While PURGGO does work slower than others, as clearly stated in the campaign, it seems the cleanest way to remove the stench from any kind of vehicle.
Die-hard BBQ fans rave about the superiority of charcoal grilling. While perhaps more tasty, charcoal grills do not necessarily travel well. 
Large cumbersome paper bags for charcoal or pet food make life a whole lot harder. Schlepping them around with no handles is definitely a two-handed affair. Clever