The Premise. Tagging something so that it won’t be lost can be done any number of ways, from something as simple to a tag with contact information to microchips and affixed GPS trackers. Now it’s time to know more than simply where something is; it’s time to know where it’s headed and what condition it’s in.
The Product. Iota is a small GPS tracker only slightly larger than a quarter that packs a lot of data processing power underneath its tiny hood. With the ability to be attached to any material, Iota can report the location of a pet, child, bicycle, or key ring. An alarm can be triggered through the Iota app in case it’s hiding in plain sight, and a variety of sensors can push notifications if something’s wrong. With an accelerometer and a temperature sensor, Iota can report if a dog needs to get out of the sun or can be put on a door frame to alert owners to someone entering their home. The Home Base attachment can be set up in a home and offers GPS tracking in four miles in every direction, and can also communicate with other Home Bases in the coverage area to cover even more ground.
The Pitch. Iota’s simple design aesthetic carries over into its pitch video, which chooses to demonstrate the different features of the device as opposed to being flashy or needlessly over-produced. The campaign itself covers the features of each of the unique profiles and how to set up an Iota more thoroughly to demonstrate how simple it is to keep track of the things that matter. Iotera, the maker of Iota, is looking to raise a whopping $250,000 to create molds, get the proper certifications, and go into production.
The Perks. An Iota with Home Base and accessories to attach it to any number of things can be picked up for $99 with a shipping date of January 2015. A second Iota tag is added to the package at the $169 level, and a third at $249. The tags and Home Bases continue to multiply as the reward tiers get more and more expensive.
The Potential. If Iota simply tracked, it would be easy to say that there are a number of other options that would do its job just as well, but because the device is flexible enough to be a pet monitor, a home security system, and more, Iota is an exciting prospect that deserves support, and once it hits the market, some lucky things may never go missing again.