Tag: tracker

Categories
Kids/Babies Nutrition/Hydration

Sleevely uses Bluetooth to bracket baby’s bottle binging

The Premise. Babies aren’t the best communicators. Parents can get a general idea of a baby’s mood, but beyond that, the reasons for that mood are hard to come by. Any insight a parent can have to stop the crying and fussing is extremely welcome.

The Product. Sleevely is a device that goes around a baby bottle and solves one of the mysteries of parenthood: has the baby eaten? By monitoring the amount of milk or formula in the bottle and when the contents are consumed, Sleevely reports to its app how much a child has eaten or if they’ve eaten at all. That data is all recorded so that parents can monitor their baby’s feeding throughout the day whether they’re at home, work, or anywhere else. With the correct data input to the app, Sleevely can even notify parents when a baby’s meal is going bad and needs to be replaced.

The Pitch. Inventors and cousins Ike Ofner and Dan Gilai have a lot of fun in their introductory video, and it’s hard to not to smile as the product is explained whether viewers are parents or not. For those that want to know the how more than the why, the campaign information discusses which bottles are compatible, how the Sleevely transmits information using Bluetooth, and how the patent pending sensors detect the amount of fluid in the bottle.Sleevely needs $85,000 to move from prototype to production.

The Perks. A Sleevely will set backers back $29, and parents-to-be can look forward to this product’s due date in December. Blue and pink variants are available at $39, Sleevely can be personalized with a baby’s name at $49, and a bodysuit is added in at the $60 level.  A baby shower gift package that also includes a compatible bottle starts at $70. All perks beside the basic white model should arrive January 2015.

The Potential. At first glance, it’s hard to see what the market would be for a beer (formula?) koozie for a baby bottle, but once the app is brought into the picture, the Sleevely is a very attractive, affordable option for parents. Raising infants is an imprecise art that requires extreme care, so any product that can help take the guesswork out of the process is highly appreciated. It’s hard not to like the Sleevely or the people behind it, and the parenting market will probably eat the product up. Though the prototype is iOS-focused, future Android compatibility due by the product’s launch will be a welcome addition.

Categories
Fitness Wearables

Goccia shrinks fitness tracking to shirt button size

gocciaWearable fitness and activity trackers are becoming something that active people insist on using all the time, so it’s no surprise that more and more are popping up. More like the Misfit Shine than a Fitbit, the Goccia is an impressively small, constantly worn fitness tracker that can monitor both activity and sleep. With a battery that lasts for two weeks and a housing the size of a coat button, the Goccia easily syncs up with a phone simply by placing it on top of the screen. Then the data is stored in the cloud for users to look at and monitor their levels of activity. The Goccia can be had at a discount for Kickstarter backers at a pledge of $60, and will be delivered in May.

Categories
Pets

Pawda promises to pinpoint pets in the perimeter

The Premise. Dogs can be some of the most loving and compassionate partners a person can ever have. They’ll be by your side through every corner of life, but sometimes tragedy strikes and they wander off. Losing a pet is one of the worst feelings a person can experience, but what if endless search parties and calls to the local pound were unnecessary? What if we could always know where our pets wandered off to?

The Product. The Pawda is the perfect solution that allows you to give your pet the freedom to roam, yet the peace of mind to always find them if they wander too far. The idea lies within a simple GPS tracking system that attaches to your pets collar. Designate a safety zone, and you’ll not only get notifications if your pet leaves the area, but you’ll also be able to track their exact location in the built-in map. The Pawda is also waterproof and durable so it can withstand all the adventures your pet embarks upon, but the battery life only lasts up to seven days.

The Pitch. Pawda’s video wastes no time explaining how the Pawda works. Not to be confused with devices like the Tile and Bringrr, Pawda is an actual GPS tracker. In simple and well-designed graphic simulations, the video shows how Pawda can help track your pet seamlessly with your iOS or Android smartphone. The video takes a brief break in the middle for a word from the two founders who voice their confidence and dedication to their prototype that they deem ready for mass production.

The Perks. To get your paws on a Pawda, the pledge price is $99 AUD (about $90 US Dollars). GPS tracking devices do unfortunately come at a steep price, but it could be worth the investment to have the peace of mind of keeping your pet safe. Those who are more enthusiastic about the Pawda can pledge $185 AUD to also receive a Pawda t-shirt and hoodie for their pet. Manufacturing and shipment for the Pawda has a quick turn around and can be expected to be delivered in April 2014.

The Potential. Pricing for the Pawda is in line with that of Tagg, the dog tracker that was spun off from wireless giant Qualcomm several years back, and is part of a new generation of products for tracking people and pets. Not every pet owner needs to know its dog’s destination, but built-in and attachable location devices for pets are certainly going to be more popular in the future.

Categories
Kids/Babies Smartwatches/Bands

hereO tracking watch keeps rugrats on your radar

The Premise. The world is a much different place than it was even 50 years ago. Where older generations may have spent all day outside the house, roaming the city and having adventures, many parents are concerned about their kids’ safety or just want to know their whereabouts.

The Product. Children wearing the hereO GPS watch can have their location tracked and monitored live using the companion app for up to 72 hours. The bright, colorful watch was designed with children in mind and fits many smaller size wrists that other GPS units won’t. Each watch is fully water-resistant and features its own SIM card for roaming-free tracking in over 40 countries.

The Pitch. In the promotional video, the hereO team explains their mission goal and shows off some of what the watch can do. In addition to live monitoring and tracking, alerts can be set up for specific locations like school or friends’ houses to let parents know when children arrive and leave. Seeing the hereO work with children of all ages is enough to pique the interest of most parents. The campaign needs $100,000 to complete work on the different apps and to begin mass manufacturing.

The Perks. One challenge of some kid trackers, such as the thoughtfully designed FiLiP available at AT&T, is the need for another cellular subscription. hereO backers can save $50 off the retail price by making a pledge of at least $99 and receive a hereO watch with six months of subscription fees paid. Higher tiers are available for batch orders and distributors, and at the highest $1,000 tier, backers can design their very own hereO watch.

The Potential. The concept behind the hereO watch is certainly one any parent can get behind, and the design and size are ideal for children, unlike other personal GPS locators. However, the safety messaging behind the device is negated by how simply the watch can be removed, either at the hands of a predator or the child itself. While the former seems unlikely based on its seemingly innocuous design, the latter seems almost inevitable as children are likely to fiddle with any accessory. This just serves as further proof that no device is a substitute for vigilant supervision.

Categories
Connected Objects

Lupo resolves absent-minded moments with tracking app

The Premise. It never fails. You’re in a hurry: your car keys mysteriously disappear. Or it could be that you’re out shopping, your purse is in the cart, you turn your back for a moment and then can’t find your purse. These and other activities can be monitored by an app that not only acts as your personal lost and found, but is capable of some other interesting activities.

The Product. Lupo aims to be your best electronic buddy and ultimate administrative pal all rolled into one. The app’s ability to track your stuff through interconnected technology may very well mean that mom no longer needs to tell little Johnny where he had his shoes last, where Dad laid down his wallet, or where Susie left her phone. Those who are tech-savvy can even use Lupo to control some soothing music from their favorite mobile device while putting together that high-power presentation for work. And if it just so happens that the cat ran off with the mouse, no worries. Lupo even has the potential to function like a wireless mouse.

The Pitch. The video for the £20,000 campaign actually does a great job of succinctly explaining what Lupo does and how it works. It seems worth noting that Lupo technology works via “state of the art algorithm,” which should mean that battery life is extended, Lupo’s range and other settings can be varied, and that new, unique apps are possible with API support.

The Perks. There are seven tiers from which backers may choose. For £24 (or about $39 USD), a backer gets one Lupo in their choice of white, black or blue. The mini tracking device is expected to retail for £40, and the estimated delivery is August 2014.

The Potential. Lupo will likely have a wide demographic from teens to young adults to parents and possibly young-at-heart grandparents. While Lupo’s software component is available in the app store, it’s not yet available for Android, but that’s temporary. Lupo competing against a host of Bluetooth finding campaigns, including XY, Chipolo and  Hone as well as products such as the Kensington Proximo, and Wallet TrackR. However, unlike many of those, the product’s remote activation capabilities and platform capabilities could help set it apart.

Categories
Wearables

Dash wireless earbud headset whispers entertainment, information into your ear

editors-choiceThe Premise. Headphones have come a long way since being a simple wire connecting two hard plastic cups covered in a thin foam. Ergonomic, performance, and technological advancements have slowly evolved the headphone to its current state, but at its best, it is still a device that has to rely on something else to function.

The Product. Bragi LLC’s The Dash Wireless In-Ear Headphones are the first smart earbuds out there. With no cables whatsoever, each pair of headphones inserts into each ear and can be gently pressed or swiped to control playlists, volume, or track fitness performance. The Dash can sync up to a phone for music playback or to take calls, but will also function on its own. However, as one might expect from the tiny size, battery life is limited with three  hours of playback on its battery life and  4 GB of non-expandable space to store music without using any other device. The fitness tracker can report heart rate, body temperature, distance, speed, and altitude among other things.

The Pitch. Designer Nikolaj Hviid introduces us to The Dash as his vision for the future of headphones. A series of clips shows us all the different features available and how seamlessly they work with or without the app. Afterwards, Olympic Triathlete Helle Frederiksen gives her endorsement for the headphones as a companion for fitness, and the design behind The Dash is explained. Pictures that accompany the campaign explain what each Dash comes with, all the specs and features, and what each reward tier includes. Bragi needs $260,000 to order plastic injection tools, develop prototypes, get certifications, and more.

The Perks. Shipping in November of this year, to get your hands on The Dash will cost $179, which is a $120 markdown from the suggested retail price. Developers who which to employ Dash headphone functionality with their app or who want to develop add-ons to the existing app will get a series of prototypes and access to the developer kit in July for $299.

The Potential. We’ve seen MP3 player headphones before, but the Dash is a miniature marvel. If Bragi delivers all of its promises on The Dash, this could be the template that all high-end headphones follow going forward. Fitness enthusiasts, business travelers, and tech junkies alike will want a pair, making the suddenly bulky-looking Bluetooth earpieces of the present obsolete.  While they appear sleek and simple, The Dash might find fast traction as the perfect companion to Google Glass.