Category: Imaging

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Cell Phone Accessories Imaging Music

Case bridges your smartphone to your DSLR

The Premise. Let’s face it: no one likes to compromise. We make tradeoffs because we’re adults, and we have to. It’s the way it is. We love to take great pictures with our DSLRs but we want it to be as easy as snapping a photo and sharing with a smartphone.

The Product. Case is a generically named camera accessory and smartphone app that attempts to serve you the best of both worlds. While its name would imply a very different and common camera complement, it’s actually a small, lightweight receiver meant to attach to your interchangeable lens camera via USB or reusable tape. Using Case with an Android™ or iOS device, you can upload images wirelessly from your camera to your smart device, control camera functions from your smart device, and change camera settings remotely. With the use of smart sensors Case can turn your smartphone into a remote control for your camera, allowing you to trigger the shutter from up to 50 meters away: especially useful for people who like to capture wildlife.

The Pitch. In the campaign video, members of Cheering Technology explain they created Case to make photography easier.  They demonstrate how to switch shooting modes and change settings for shutter speed, aperture, ISO, and white balance directly from a smart device. They also explain how to easily focus the image and trigger the shutter button in addition to wirelessly sending photos to a smart device. Two versions of the app will be available, however iOS users may need to wait a little longer – timing is tentatively August but TBD. Android users should be happy to know that the app is expected to be available on Google Play by the time units ship. The project goal is to raise $15,000 to fund initial production and units are estimated to ship in July 2014.

The Perks. If the campaign is successful, Case will be distributed to backers for $79 in a choice of white or black. Larger backer commitments afford members the equivalent of a group discount. Up to five backers will have the opportunity to become Development Partners by donating $9,999 to the campaign. Development Partner status affords you 150 Cases, and a trip to China (flight and hotel included) to meet the minds behind Case. Free tour guide also included for the duration of your trip.

The Potential.  Nikon, Canon and other camera manufacturers offer Wi-Fi functionality in their interchangeable lens cameras that covers almost all of what Case claims it can do. However, MaxStone is a similar product on Kickstarter which was recently funded at three times its goal amount, so that can help make the case for Case even if it lacks MaxStone’s charming design.

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Connected Objects Imaging

Flink photo frame shares pictures instantly over the cloud

The Premise. Sharing photos becomes easier almost every week. The digital revolution continues to streamline the process through smartphones, social media, and sites dedicated to photo sharing, but can the process be made even simpler?

The Product. The Flink Cloud Photo Frame is designed to take digital photo frames to the next level with simple usage and cloud-based storage and sharing. Using their mobile app and proprietary sharing site, once users have decided who to share with and what photos to share, frames around the world can be updated with new pictures as they’re taken. With an 8 inch, high resolution touch screen and only one physical button on the frame, crisp, beautiful photos  of friends or loved ones can appear at any time of day free of complex technical knowledge or cumbersome updates. The Flink app also works to import photos from Facebook or Instagram accounts, and later updates look to introduce slideshows and audio/video sharing.

The Pitch. Patrick Ho, one of the three founders of the Flink, walks viewers through the simple process of using a Flink, then ups the ante later down the page with a video of the prototype uploading a photo  to the frame in less than a minute.  Campaign photos include the evolution of the frame’s design and some key details that clarify how the product will be operated. The Flink Team is hoping to raise $80,000 to help prepare a server base for storing and transmitting photos, complete manufacturing, and get FCC certification.

The Perks. With a May 2014 delivery date, all backers at the $99 pledge level will receive a Flink Cloud Frame and unlimited storage space on the Flink photo site. At twice that cost, the frame can be personalized, and at the $250 tier, a wooden frame cover can be substituted for the black or white plastic versions.

The Potential. Can the digital picture frame by reinvented from the ashes of products such as the Kocak Pulse? Flink bets that mobile is the key. Once a hot holiday category, other digital photo frames with cloud connectivity are already on the market. The companion app makes the process a little easier for the Flink to single out specific photos specifically for sharing, but overall there isn’t much to this product that will change the marketplace, and little to distinguish it from its competitors. Electronic stores could easily carry the Flink, but for the most part, smartphones and tablets have stolen much of the appeal of the digital frame.

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Imaging Kids/Babies

Looky Loo Light gets your baby’s focus for your camera’s focus

The Premise. We love taking photos of our kids, and, with the transition from wallet to smartphone, immense photo storage has encouraged child-centered bragging to hit an all-time high. But it’s hard to show off images of your baby which are blurry because he wouldn’t sit still or just okay because she’s decided every other object in the room is more interesting than a camera lens.

The Product. The Looky Loo Light tricks babies and small children into liking photography by distracting and inspiring them to look directly at the lens, in most cases improving the subject’s interaction with the camera. It’s comprised of a set of four blinking, colored LED lights on a Velcro band which can attach to the lens hood of a DSLR. The flashing lights tend to dominate the child’s attention, so that in most cases her body is positioned toward the camera and a head-on shot looking directly (or almost directly) into the lens can be achieved. There are three light settings, three different sound settings, and even adjustments you can make to the brightness of the lights – handy for transitioning from indoor and outdoor shooting.

The Pitch. In a four-minute video which is one part product pitch and three parts blooper reel, pro photographer and chief Looky Looer Allison Carenza tells us that she specializes in shooting children’s portraits and explains what inspired the idea. Realizing that her “tools” for taking children’s portraits were increasingly looking more like children’s toys and less like camera accessories, she decided to make something that would lessen the burden of entertainment, freeing her to more easily capture fantastic shots when they came. Allison explains to backers that she needs to raise $50,000 to pay for a small initial Looky Loo Light production, which she has determined will occur in the U.S. While the page lacks any type of demonstrative content in installing Looky Loo onto your camera lens, it does identify two achievements in 2013 – winner of the “Dream Big” and “Most Innovative Inventions of 2013” awards.

The Perks. For 25 early birds, pledges of $150 will earn a backer reward of one black Looky Loo Light along with a Looky Loo t-shirt. Kickstarter and Standard editions offer the same reward for $199 and $249 respectively, and backers who want a limited edition color will commit to funding the project at $299. All Looky Loos are expected to ship in August.

The Potential.  While no doubt a useful product for Allison’s application, it’s difficult to say how easily Looky Loo may be adopted by the general public. Many new parents certainly choose to invest in a DSLR, but that is a purchase expected to last a number of years. While Looky Loo may be successful in creating easier “head-on” portraits of children less than a year old, it would be important to understand how much longer a child has before becoming desensitized. All toys get old and uninteresting after awhile –ask Andy and Buzz. It’s not a very practical accessory to have to tote around in terms of size and it’s unclear whether Looky Loo can be used simultaneously with an external flash, or whether light from the LEDs are negatively effecting the image.

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Imaging

Miggo cradles your camera, goes from strap to wrap in a snap

The Premise. Smartphones have made photographers of us and it’s a lovely thing. Paradoxically, as photography becomes more a part of us, we’ve become less willing to take pictures with our cameras. Let’s face it, convenience wins for most people in most situations. A DSLR might snap a better shot, but ain’t nobody got time for lugging that thing around.

The Product. Miggo helps make your DSLR or mirrorless camera a bit more convenient while protecting your precious. It’s a camera strap which can be wrapped up around your camera to protect it like a camera case, allowing you to throw it in your day bag rather than carry an additional camera bag. Made of impact-absorbent neoprene foam and Lycra, Miggo comes in a variety of colors and designs. Depending on your preference for a camera around your neck or around your wrist, the product comes in four versions: Strap & Wrap DSLR, Grip & Wrap DSLR, Strap & Wrap Mirrorless and Grip & Wrap Mirrorless. Its smart design even incorporates a pocket to keep track of your lens cap – something that tends to vanish as quickly as socks in the dryer.

The Pitch. Miggo makers, Ohad, Ran, Yuval and Guy were award-winning developers and designers of camera bags when they witnessed the shift in social behavior: people were leaving their cameras—in their bags – at home. A video convinces why Miggo is your camera’s best amigo, and midway through features Ohad, Yuval and Guy who show us many prototypes and tell us they need backers to help fund the initial production to bring Miggo to market this June. Further down the page, they show you how to use a mouse cord to measure your camera in order to see if it’s Miggo compatible. There’s also a gallery of early sketches and prototypes along with project necessities like a 52-year old sewing machine, a pink chair and cookies which presumably kept the project going.

The Perks. For early birds, pledges of $30 secured amigos for 200 cameras – a backer reward which sold out quickly. Today, you may contribute $35 or $40 to net either a Grip & Wrap or Strap & Wrap Miggo of your choice. For a $200 pledge you can custom design your Miggo pattern and have your name heat pressed into any one of the four styles.

The Potential. Miggo dual identity offers a lot of appeal, helping to cut down the bulk that often convinces those who purchase excellent imaging products to forsake them on the go. While ideal for photography enthusiasts, this product may not be as appealing to advanced amateurs who like to bring spare lenses and even batteries along to shoot with. But for the one-lens wonders out there. it could be the colorful cushion that becomes the go-to way to carry and coddle your camera.

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Imaging

Flekt shapes and diffuses your DSLR’s popup flash

The Premise. To get that perfect shot, serious photographers rarely rely on just a camera in their hands. Any photographer’s assistant can tell you that there’s plenty of ancillary equipment like tripods, beauty dishes, extra lenses and external flashes that needs to be lugged around. But sometimes one needs to lug a little less.

The Product. Flekt is a diffuser that works with the built-in flash on your DSLR in order to eliminate the need for a much larger piece of equipment. Photographers use diffusers to prevent the harsh contrast of dark shadows common when using a flash. The accessory attaches to your DSLR via a magnetic piece called a Magattach inserted into the camera’s hot shoe. Light is then redirected by the reflector onto the Flekt attachment with a white, silver or gold reflector. The purpose of Flekt is to give professional photographers and advanced amateurs a way to achieve studio-quality lighting using just the camera’s pop-up flash, eliminating the need for other equipment. One can bend the shape of Flekt to create some variety in its lighting effect.

The Pitch. Flekt’s inventor, Preston Vance, and partner Max Beach present the concept of Flekt and explain the details that went into the product’s design. Preston  explains that he hired 10 photographers to give him feedback on the initial beta version in order to refine later product designs. While Flekt is the first in this product line, Preston’s ultimate vision is to have the photography community design attachments and reflectors which will then be created by his team.

Reading the rest of the campaign page, you’ll see that Flekt has been seven years in the making and that the founders are looking to raise $70,000. Other tidbits include sample photos and a few gifs which show how easily the system comes together. In a bold move, the site compares an image taken with an iPhone to an image taken with Flekt on a DSLR. While not really comparing apples to apples, it does capture the potential of image quality the product versus the common alternative.

The Perks. Material rewards for Flekt backers start at $65, which nets 150 early birds a Flekt system with the white reflector coating. From there, options continue to $150, which provides backers with the entire Flekt system including all three audaciously named reflector coatings – Lambertian White, Silver Exciter and Gold Exciter. If the project meets funding goals estimated, delivery of the systems will be September – October 2014.

The Potential. Several camera accessory brands have versions of pop-up diffusers, but Flekt is unique in that it offers a full system of interchangeable reflectors and was designed with several camera brands in mind. The photog community will likely put Flekt through a variety of tests to understand whether the innovation truly stands up in terms of image quality. The flip side is, that if Flekt passes the test, it will likely be eagerly embraced. What Flekt has going for it is its portability, simplicity and versatility.

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Imaging Video Wearables

meMini records your life after the fact

editors-choiceThe Premise. Sometimes the most precious memories in life can be the most unprecedented. These unexpected moments can add a delightful twist of color into life, and they should never be lost or forgotten. But oftentimes it’s either too cumbersome or too late to pull out a camera and take a video that can be cherished forever.

The Product. The meMini is a wearable camera that lets you record events after they happen. Designed to be small and unnoticeable, it magnetically clips onto your clothing and records continuous loops that can be set anywhere between five seconds to five minutes. If something special happens but you were unable to pull your camera out in time, there’s no need to worry. Simply press the Recall button and the meMini will send that moment to its secure cloud based server for you to view later on your meMini.com profile. Because life’s most precious moments deserve to be shared, meMini also has an iPhone app that makes it easy to share your videos with family and friends.

The Pitch. Co-Founder Sam Lee starts off his narration of the meMini by introducing it as the world’s first wearable camera that makes it possible to record moments after they happen. He then shows the process and the detail that he and his team went through to make sure that the meMini was both simple and innovative in the way that we capture, store, and share our most treasured memories.The device eliminates the need for cords and memory cards because of its unique cloud-based storage system, which makes it easy to go back and relive memories in their purest form as they happen. Lee and co-founder Ben Bodely end the video by asking for a donation to fulfill their first order to put the meMini into production.

The Perks. Scheduled to be shipped in June 2014, a few early bird specials that will land you a meMini in the color of your choice for just $149. After this deal is over, you can still claim the same prize for $159, which is still a pretty good deal for a 1080p HD video recording device with image stabilization.

The Potential. Going head to head with wearable video capture products such as the Looxcie 3, the  meMini could change the way that moments are captured. Instead of a performance in front of a video camera, the meMini captures a memory as a candid visual that accurately portrays the moment as it happened and as you remembered it.  Wearable cameras still have their share of stigma, though, and the meMini’s battery will power it for only three hours at a time. Still, it’s the closest thing we might have to the rewind button on what we’ve experienced.

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Cell Phone Accessories Imaging Video

Moment strives for new heights in mobile pics with add-on lenses

Moment LensAn early Kickstarter success story was the olloClip, a nifty add-on lens kit for the iPhone that earned more than four times its campaign goal in 2011. Since then we’ve seen other successful lenses.  But for the Moment, one team is using its cinematic lens design chops to devise a 2x telephoto and wide-angle lens that it claims will offer unparalleled quality. Alas, their output and perhaps honor has been tragically degraded by Kickstarter. As one might expect, they’re starting off with the iPhone but are working on a Galaxy option as well. Other phone users are out of luck as the right match of size and weight was paramount in the design process, according to the interview-centric pitch video. With great quality comes great aversion to cheapness. The lenses could be improving your iSight by February 2014 at $49 for either or $99 for the set.

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Imaging Technology Wearables

Panvu 3D chases less dorky wearable to snap panoramic 3D photos, video

The Premise. At life’s most breathtaking and exhilarating moments, you want to be able to focus on the now, not worrying about opening up the camera on your phone or tinkering with the settings of your DSLR. You want to capture the moment with your own eyes, and have a picture worthy of the remnants of that memory.

The Product. The Panvu 3D glasses are lightweight and sporty while boasting three integrated 15 megapixel cameras. By taking dual images, it can create 3D panoramic photos that capture even more than what the eyes can see. The images taken with the glasses can be sent directly to your smart phone via Bluetooth where their app (available for both iOS and Android users) creates a 3D panorama at the with a single tap. It can also shoot video in HD 1080p at 30 fps, with 8GB of memory and a 60 minute battery life.

The Pitch. The pitch video is a sequence of transitions between slides explaining the features of the Panvu 3D glasses, and beautiful landscapes of people taking life by the horns. However, it’s unclear if these photos were actually taken with the glasses, and some of them even look like generic stock photos. But even if you do put on your “Suspension of Disbelief” glasses for those photos, it’s concerning that nowhere on the page or the video is there a person actually wearing the glasses. The glasses run the risk of looking bulky and perhaps even being uncomfortable. Their pitch doesn’t mention anything that would dismiss those concerns.

The Perks. The standard 8GB glasses can be bought with a pledge of $110. That includes the Panvu 3D Glasses, interchangeable anaglyphic 3D glasses, hard case, remote, soft tissue, and an 8GB memory card. For an extra $20, you can get a 16GB memory card instead, but the real deal is the $150 pledge that will land you the Panvu 3D Extended Edition glasses with nearly triple the battery life.

The Potential. Whether their goal is reached or not, all pledgers will receive their Panvu 3D glasses since this is an Indiegogo Flexible Fund campaign. That’s reassuring considering they’re asking for $100,000 over the course of one month.  The glasses themselves are an interesting competitor to something like the GoPro or Looxcie HD wearable imaging camera. They may be able to give a better point-of-view perspective since they are integrated with the natural field of vision with potentially less bulk. But as mentioned earlier, the quality of the experience, as well as those of the images, will be tough to convey without head-on experience.

 

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Cell Phone Accessories Connected Objects Imaging

MaxStone wirelessly triggers virtually any DSLR from your camera

editors-choiceThe Premise. Photographers often have to choose between the simplicity and accessibility of an iPhone or the quality of a DSLR camera. It can take a myriad of cords, set up procedures, and a small army to remotely control the camera shutter of a DSLR, and the state of high quality photography and video would be much higher with a simplified solution to this problem.

The Product. The MaxStone is not a film noir detective but rather a beautiful combination of intuitive technology and minimalist design. Compatible with virtually any DSLR camera, the MaxStone turns the iPhone into a remote control for the camera shutter. Simply attach the dongle to the camera shutter, turn the camera to IR mode, open the app, and you’re ready for action.

The Pitch. The video does a tremendous job of emphasizing and highlighting the simplicity of the Maxstone. They also took the opportunity to show that the MaxStone can help to avoid disaster by reminding you if you stray too far from your camera, and also that the MaxStone can control your iPhone camera as well. Perhaps the most interesting aspect of the video was that the MaxStone was used to record the entire pitch.

The Perks. Project backers quickly claimed three pledge categories that would have landed you a MaxStone for under $30. However, for $35, you can claim their Kickstarter special and receive a vivid green MaxStone, or for $39 you can choose between ore black or indian red. For a cool sum of $3999, you can visit MaxStone’s home city of Beijing, China (round-trip ticket and 7-day stay in a five-star hotel included).

The Potential. The MaxStone has come along way since its inception, and it still has room to grow in areas such as energy consumption and range. Depending on how often it’s used, the battery can last anywhere from six to 12 months, and it only works reliably within a 100-foot range. It’s truly a tool that aims to improve photo taking efficiency, and it even offers in-app explanations and advice for learning photographers. Therefore, it’s a must have for anybody with a DSLR and an iPhone.

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Imaging

Triflex gives cameras spindly, grippy legs

The Premise. Photography is all about getting the shot, but what about when that shot puts your camera in perilous danger? And what if you wanted to take your camera somewhere a tripod wouldn’t balance? There are many tripods on the market, but few offer versatility to grip onto a wide range of surfaces.

The Product. The Triflex is a triple-legged device that attaches to your camera. The legs are easily manipulated and can grip onto a variety of shaped objects. The flexibility of the Triflex allows for precise adjustment of camera angles, and the developer touts the exceptional ability of the legs to hold onto whatever you choose to wrap them around.

The Pitch. This campaign’s home video isn’t anything spectacular, but it does have a wholesome vibe to it. The designer of the product does the voiceover and the videography, which means he obviously trusts his own product. The “maybe-try-this-at-home” moment comes when he even attaches the camera to his in-laws’ moving ceiling fan to show how well it can resist centrifugal force.

The Perks. Triflex is a product that allows a photography to really take control of the shot and not have to fear they’re going to lose their camera. The Triflex, due to ship in March of 2015, goes for $25. There’s a $10 fee for a Go Pro adapter although that’s pretty standard.

The Potential. Even with the slowdown in the digital camera market, accessories like the Triflex have appeal because they can also be used with smartphones that people definitely want to protect. The main competition is from the Joby Gorillapod and similar products that can support beefier cameras, but the Triflex’s longer appendages should give it the leg up in many instances.