The Premise. Ask any college student or bachelor and most of them will agree: cooking is nowhere as easy as mom made it out to be. Whether there isn’t room in the budget to botch a meal or if anything more advanced than sandwiches and microwave pizza is too difficult, making delicious, fresh meals requires help.
The Product. In terms of actual physical product, Drop is merely a kitchen scale that connects to the iPad in order to display its results. However, the iPad app is more than a glorified scale readout. Drop can walk users through recipes, make suggestions for successful improvisation, and send alerts when it’s time to get back into the kitchen for the next step. Drop functions essentially as a powerful digital kitchen instructor that just so happens to also be a scale, supporting iPad Air, Mini, 3rd gen, and 4th gen.
The Pitch. The promotional video for Drop really captures the essence of how exhilarating it can be to correctly prepare a complex meal, whether sharing it or not. In a brief 90-second presentation, viewers get a full clear picture of almost everything Drop can do, meaning there’s no lull or dragging in the clip. The website for Drop is bright, engaging, and features a strong balance of information with images. It’s similar in many ways to other pre-order websites, but the Drop color scheme and product identity make it stand out a bit.
The Perks. Drop is expected to drop this fall, and can be pre-ordered for $80. The first 2,000 orders also don’t pay any shipping costs.
The Potential. Frankly as far as Drop is concerned, the product itself is fairly underwhelming. Smart kitchen scales have been done before, and any serious kitchen maestro probably already has one in their arsenal. Where Drop really separates itself from the competition, and does so by a very wide margin, is in the iPad app that Drop works with. Covering everything from substitute ingredients to recipe scaling based on number of diners or amount of ingredients remaining, Drop makes sure that nothing in the kitchen comes as a surprise. The presentation is great, the device looks friendly and easy to use, and the end results promise to be both attractive and tasty. Seasoned experts may not find much use for Drop, but for the less confident cooks or those just starting out, this tool promises to do more than its weight in the kitchen.
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