There’s an issue inherent with the idea of a smartphone with apps: it constantly needs to be fiddled with in order to access the appropriate app at the right time. DOT tries to alleviate that problem.
DOT is a small, LED-equipped device that acts as a beacon. With it, users can use it to better contextualize an environment and program a smartphone or tablet to adjust accordingly. For instance, should someone be reading a book on a tablet, sitting down on the couch will prompt the nearby DOT to launch the app with book being read to the page they left off.
The ‘there’s an app for that’ attitude of the modern, smartphone-wielding person makes it seem like the answer to any problem can be downloaded. And while that may be the case for some situations, the majority of people are overloaded with apps, push notifications and other distractions that have proven more easily ignored than anything else.