Having raised nearly $650,000 and netting a Backerjack Editor’s Choice Award, the SYNEK countertop beer dispenser has been dubbed, somewhat misleadingly, “the Keurig of beers.” Backerjack caught up with Synek’s director of customer engagement Eric Stoddard, to trade drinking stories about how company came back from a slow campaign start and was accepted into the camaraderie of small, local brewers
Backerjack: Could you talk a little bit about what SYNEK is?
Stoddard: Sure. It’s a countertop beer dispenser that gives you access to any beer at home on draft at very high quality. The bag holds up to 30 psi, and you can get it from any tap anywhere — whether it be your local brewery or wherever it may be — and you can take that home and you get a shelf life of 30 days.
Backerjack: So, unlike Keurig where you can buy a K-Cup, this is more like a storage method where it stores already brewed beer?
Stratter: Yeah, we’re sort of packaging company, a social packaging company because of how ingrained we are with breweries and helping them connect with their customers. There’s a lot of big issues in this industry, and how we came about as an idea was by considering the problems affecting lots of breweries. Smaller guys can’t afford to buy equipment because it’s a huge fixed investment upfront, so they have no way to get beer unless they use growlers.
The bad thing with growlers is that the beer only lasts for two days, three days if you’re lucky, once opened. It isn’t the most feasible option for most people. We’re trying to expand on that where now we offer this gallon size bag that’s able to be filled up the exact same way you would a growler and it’s available to a larger group of people. Now, these smaller breweries have a way to get higher quality beer out of the brewery.