The Premise. Duvets are the luxury item of the bedding market and owning one has weirdly become a status symbol. The only problem is that comforters often get tangled up inside of their duvet covers and can be really hard to reinsert after washing. Often, they look messy after making the bed and appear rumpled.
The Product. The Nova is a duvet cover designed to make sleeping even more comfortable. This innovative product reinvents the way that normal duvet covers work so that blankets are easy to insert and don’t bunch up. The opening to put the blanket in is actually in the middle of the cover disguised by piping and has ties on the inside to keep the comforter in place. This cover comes in two colors (charcoal and off-white) and five different bed sizes.
The Pitch. Nova’s campaign begins with the standard video talking about the birth of the idea along with the long prototyping process. The rest talks about the various “revolutionary” benefits of this product along with the different packages that the reward tiers offer. Nova hopes to raise $20,000 in its 30-day Kickstarter campaign.
The Perks. A twin duvet cover and two matching pillowcases costs backers $150. Various packages offer sheets, fitted sheets, standard pillowcases, and decorative pillowcases along with the cover itself. The last and highest reward tier goes for $390 and includes one king duvet cover, two king-sized pillowcases, one fitted sheet, two decorative pillowcases and one cotton-filled comforter. All tiers have an estimated delivery date of August 2014.
The Potential. The Nova duvet cover was created by Crane & Canopy, a bedding company from San Francisco, California. This product uses a simple idea to completely revamp your bed. And the price isn’t too expensive, taking into account that duvet covers always seem to be overpriced. While there aren’t other duvet covers quite like this out there, Amazon does have a few products aimed at fixing this problem, like the Padded Comforter Clips that hold a duvet in place. All in all, the Nova duvet cover certainly offers a new solution to an age-old problem.