The Premise. Babies aren’t the best communicators. Parents can get a general idea of a baby’s mood, but beyond that, the reasons for that mood are hard to come by. Any insight a parent can have to stop the crying and fussing is extremely welcome.
The Product. Sleevely is a device that goes around a baby bottle and solves one of the mysteries of parenthood: has the baby eaten? By monitoring the amount of milk or formula in the bottle and when the contents are consumed, Sleevely reports to its app how much a child has eaten or if they’ve eaten at all. That data is all recorded so that parents can monitor their baby’s feeding throughout the day whether they’re at home, work, or anywhere else. With the correct data input to the app, Sleevely can even notify parents when a baby’s meal is going bad and needs to be replaced.
The Pitch. Inventors and cousins Ike Ofner and Dan Gilai have a lot of fun in their introductory video, and it’s hard to not to smile as the product is explained whether viewers are parents or not. For those that want to know the how more than the why, the campaign information discusses which bottles are compatible, how the Sleevely transmits information using Bluetooth, and how the patent pending sensors detect the amount of fluid in the bottle.Sleevely needs $85,000 to move from prototype to production.
The Perks. A Sleevely will set backers back $29, and parents-to-be can look forward to this product’s due date in December. Blue and pink variants are available at $39, Sleevely can be personalized with a baby’s name at $49, and a bodysuit is added in at the $60 level. A baby shower gift package that also includes a compatible bottle starts at $70. All perks beside the basic white model should arrive January 2015.
The Potential. At first glance, it’s hard to see what the market would be for a beer (formula?) koozie for a baby bottle, but once the app is brought into the picture, the Sleevely is a very attractive, affordable option for parents. Raising infants is an imprecise art that requires extreme care, so any product that can help take the guesswork out of the process is highly appreciated. It’s hard not to like the Sleevely or the people behind it, and the parenting market will probably eat the product up. Though the prototype is iOS-focused, future Android compatibility due by the product’s launch will be a welcome addition.