The Premise. Briefcases serve business people by acting as luggage for all of those necessary work-related items. Sometimes, however, they can become hard to carry, especially during those long commutes to and from work. Perhaps the briefcase should carry you instead of the other way around
The Product. The Commute-Case is so much more than a briefcase. It also acts as a battery-powered personal transportation device and trolley. When folded up, the case looks like any typical bag, but folds out into the two above modes. Currently, the beefed up case comes in blue, black, beige, pink, green, purple, red and gray. When laid flat on the ground, the Commute-Case is 18” long by 13” wide and 4” tall. While in ride mode, the product can go as far as 25 miles at up to 12mph.
The Pitch. Commute-Case’s relatively dry campaign video fails to match up to how cool this product is. Another video in the campaign shows how the product folds out, but does so with an animation instead of showing someone doing it, making it unclear how easy or difficult it is for the Commute-Case to switch between different modes. This product has a lofty goal of $150,000 in 30 days on Indiegogo.
The Perks. Commute-Case offers several reward tiers, but only one with the case itself. Lower reward tiers feature extra cargo bags, warning lights and t-shirts. The last and highest level of $999 gets backers the case along with an engraving option that has an estimated delivery date of December 2014.
The Potential. In the briefcase/battery-operated scooter/trolley market, the Commute-Case may be, well, the only product there is. Its interesting mishmash of uses makes this case worthy of a George Jetson type. In addition, the price seems pretty fair based on the versatility of this product. The only questions that remain are how heavy is the case and how awkward is it to ride while straddling the briefcase? Even so, the Commute-Case is a new and interesting way for commuters to tote around their stuff.
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